We deliver culturally relevant and enriching experiences through iconic design, impeccable service, overthought details, and occasional pampering. While our take on this looser type of luxury is filtered through a West Coast lens, we’ll be debuting Proper hotels, resorts and residences in vibrant neighborhoods across the country, aiming to serve as spirited hubs for travelers and locals alike.
Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Our hotels and residences share a common belief in uncommon luxury, convenience of location and world-class amenities. Anything less just wouldn’t be Proper.
Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Avalon, and Hotel June brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion and wellness. Recently named “Hotelier of the year 2020” by Hospitality Design, Proper Hospitality currently manages 11 luxury lifestyle hotels, resorts and residences in California and Texas.
Proper Hospitality is centered around the idea that everyone deserves to live well. We’re a growing community of like minded people that live simply, explore often, consume mindfully, love passionately, and give fully. Through our ongoing Proper Giving initiative, we embody our foundational ethos through aligning each of our properties and people with local causes that need our help the most.
